A professional photoshoot is one of the most exciting and crucial steps in maximising the potential of your holiday let. High-quality photography can significantly increase your bookings by showcasing your property in the best possible light. So, let’s get ready for your holiday cottage’s photoshoot!
Research shows that listings with professional photos receive up to 40% more bookings than those without. Guests are also far more likely to click on a listing that showcases clean and uncluttered rooms, stunning interiors, and breathtaking views. So it’s important to highlight these features in your photography. Whether you’re new to the letting process or a seasoned pro, we’ve created this comprehensive guide to ensure your holiday cottage is photo-ready and stands out in a competitive market.
Keep reading to find out how to prep for your holiday let’s photoshoot…
Why Professional Photos Matter
High-quality photos are the first impression potential guests have of your property. With more travellers turning to online platforms to book their next holiday, exceptional imagery is essential to:
- Showcase the unique features of your holiday let.
- Increase click-through rates on listings.
- Convey a sense of professionalism and trustworthiness.
Preparing for the Photoshoot
A Few Weeks Before the Shoot
Our expert team will confirm the date and time of your photoshoot. As the big day approaches, start preparing your space. Here are some key steps to ensure everything is perfect:
- Communicate with the Photographer: Discuss your vision and any specific features you want to highlight. This helps the photographer plan the shoot and capture your property’s best angles.
- Declutter and Organise: Begin by removing any unnecessary items and organising your space. A clutter-free environment allows the photographer to focus on the unique aspects of your property.
On the Day of the Shoot
The day has arrived! Our professional photographer will come armed with props and styling elements to enhance your space. While you’re welcome to add your own personal touches, rest assured our team will style your property beautifully. Here are some additional tips to make the day go smoothly:
- Provide Access: Make sure the photographer has easy access to all areas of your property. This includes keys, gate codes, and any necessary instructions for accessing the property.
- Lighting: Ensure all lights are working and consider using soft, warm lighting to create a cosy atmosphere. Natural light can also be a great asset, so open curtains and blinds to let in as much daylight as possible.
Pro Tip: Make spare keys easily accessible in a key safe before the photographer’s arrival. If you can’t be there in person, this will ensure a smooth and stress-free shoot.
Cleaning and Tidying Your Holiday Let
A clean, well-maintained property is essential. Guests often notice the smallest details, so it’s worth going the extra mile. Here are some practical cleaning Do’s and Don’ts:
Do’s:
- Deep Clean: Focus on high-traffic areas like kitchens and bathrooms. Pay attention to skirting boards, light switches, and behind appliances. Clean stainless steel surfaces for a streak-free shine.
- Vacuum and Dust: Hoover carpets, rugs, and dust all surfaces, including light fixtures, shelves, and picture frames.
- Remove Personal Belongings: Eliminate coats, bags, and personal items to create a neutral space for potential guests to imagine themselves in. Think hotel-standard minimalism.
- Windows and Curtains: Clean windows for streak-free views and ensure curtains are ironed and dust-free. Consider replacing tired curtains with modern, neutral alternatives to brighten the space.
- Floral Touches: Fresh flowers add a touch of colour and vibrancy to your photos, and they help create a welcoming atmosphere.
Don’ts:
- Avoid using harsh lighting during the shoot, as it can create unflattering shadows.
- Steer clear of overly personal decorations like family photos, which might make potential guests feel like they’re intruding. Instead, focus on neutral, welcoming décor.
Our Guide To Holiday Let Cleaning offers more detailed steps to making sure your Holiday Let sparkles!
Finishing Touches for Stunning Photos
Little details can make all the difference in your photos. Here are a few ideas to elevate your space:
- Welcome Pack: Display your welcome pack with a handwritten note, some local treats, or a bottle of wine to create a warm impression.
- Fresh Flowers: Use flowers in multiple rooms to add pops of colour and freshness. Think about seasonal blooms for a local touch.
- Spotless Windows: Clean windows enhance views, particularly if your property has scenic surroundings like rolling hills or sea views.
- Set the Scene: Lay out a breakfast tray with fresh croissants, a teapot, and cups to create an inviting dining space.
Outdoor Areas
The exterior of your property is just as important as the interior. Guests often judge the overall quality of a holiday let based on how it looks from the outside. Here are some key tips:
- Gardens: Tidy up by cutting the grass, weeding, and removing debris. Add seasonal potted plants to the entrance for a welcoming touch.
- Front of the House: Clean the front door, replace worn mats, and polish any metal fixtures. Make the entrance inviting, as this is the first thing guests will see.
- Patio/Decking: Clean patios and remove large weeds to create a fresh, welcoming space. Add outdoor cushions or lanterns to create an attractive seating area.
Pro Tip: Sand and varnish outdoor furniture to extend its durability and improve its appearance in photos.
Room-Specific Tips for Holiday Let Photography:
Kitchen
- Hide bins and recycling.
- Put away washing up and remove excess appliances from countertops.
- Dress the table with candles, flowers, or a homemade cake. If you have open shelving, arrange items neatly to create a stylish, curated look.
Living Areas and Bedrooms
- Ensure bedding and pillowcases are clean, ironed, and matching. Opt for crisp, white linen to give a fresh and luxurious feel.
- Roll or fold towels neatly at the foot of the bed or in the bathroom. Add luxury toiletries to create a boutique experience.
- Check bedside lamps are functioning for added ambience. Arrange books or magazines neatly on side tables.
Maintenance
- Walls and Paint: Inspect all walls for scuff marks, peeling paint, or dents. Touch up paintwork as needed to maintain a fresh and inviting look.
- Furniture Repairs: Fix or replace any broken furniture to ensure each room is fully functional and visually appealing. Missing or damaged pieces can detract from your photos and overall guest experience.
- Outdoor Cleaning: Sweep and jet-wash patios, clean decking to remove moss or algae, and ensure pathways are clear of debris. These steps enhance the appearance of outdoor spaces and create a welcoming atmosphere.
- General Facilities: Test all appliances, plumbing, and fixtures to ensure they’re in working order. Address any leaks, broken tiles, or loose handles before the photoshoot.
- Rubbish and Clutter: Remove all rubbish, recycling, and any unnecessary items from the property’s interior and exterior. This includes toys, bicycles, and garden waste that might detract from the property’s aesthetic.
- Outdoor Furniture: Sand, paint, or varnish outdoor furniture to make it look fresh and well-maintained. Consider adding weather-resistant cushions for a polished and inviting look.
Décor Tips for Your Holiday Cottage
The right décor can transform your holiday let into an unforgettable retreat. Here’s how to make your interiors stand out:
- Neutral Palette: Opt for neutral tones on walls and furnishings to create a calm and versatile backdrop that appeals to a wide range of tastes. Add pops of colour through cushions, throws, or artwork for personality.
- Quality Over Quantity: Avoid overcrowding rooms with excessive furniture or decorations. A few high-quality, stylish pieces can create a sophisticated and welcoming atmosphere.
- Seasonal Décor: Tailor the look of your holiday let to the season. Light, breezy fabrics work well in summer, while warm throws and soft lighting create a cosy vibe for winter stays.
- Local Touches: Showcase the character of the area by incorporating locally sourced artwork, crafts, or themed decorations that reflect your region’s charm.
- Mirrors: Use mirrors strategically to enhance light and create a sense of space, especially in smaller rooms. Position them opposite windows to maximise natural light.
- Greenery: Add indoor plants or greenery for a touch of life and freshness. Low-maintenance options like succulents or faux plants are ideal for holiday lets.
Head to our How to Decorate Your Holiday Home guide for more tips and tricks on decorating your holiday let ready for it’s photoshoot!
Final Thoughts on Holiday Let Photography
Menai Holiday Cottages is proud to have a dedicated professional photographer who specialises in showcasing holiday lets at their very best. With every property listed on our website and partner sites, complete with stunning imagery, your holiday let is guaranteed maximum exposure to attract more guests and boost bookings.
Properties with high-quality images are clicked on 90% more frequently according to a study by Airbnb, highlighting how professional photography is one of the simplest and most effective ways to elevate your property’s appeal. Let us help your holiday let stand out in today’s competitive market with outstanding visuals and expert marketing. By preparing thoroughly and showcasing your space’s best features, you can stand out in a competitive market.
Contact us today to see how we can help you start your holiday letting journey, or for more inspiration and advice, check out TripAdvisor’s Guide to Holiday Let Success.
