by Luke Edwards
The success of a holiday let can be down to a variety of factors such as location, facilities, and so much more. One key factor that is commonly overlooked is the marketing of the property, at the end of the day if people don’t know its there, how is it going to book?
For your property to reach its full potential, it needs to reach as many people as possible. Below we give you some useful hints and tips on how to successfully market your cottage.
There are hundreds of different options to consider, so you should do your research first.
Building an independent website is costly in terms of time and financial resources. You’ll need to factor in design, hosting costs and a booking platform to take bookings. Not to mention the regular maintenance.
Due to the fierce competition in the holiday rental market, it’s very unlikely your site will appear high enough on the likes of Google etc for people to find you. The resources major companies put into listings on Google etc makes it impossible for small independent sites to compete.
Most people going it on their own will use a third party website such as Airbnb and Booking.com. Sites such as these all have varying levels of commission and charges. Trying to manage your listings and bookings on all these platforms can be hard work and a full-time job.
An agency such as Menai Holiday Cottages can have your property listed on dozens if not hundreds of third party sites like the ones discussed above as well as its own websites, all for one simple commission rate. Our in house systems make it easy for us to manage your property and bookings across all the different platforms it’s advertised on.
You should really think about the location of your cottage and the types of guests you will likely attract.
For example, if you have a property in a family-friendly, seaside location, you may want to think about offering high chairs, stairgates, garden toys, bunk beds and even some beach towels.
If you have a property in a rural area, you may want to think about leaving some walking maps, installing a bike rack or even making it dog-friendly.
Pricing your property is one of the most important decisions you can make. Price it too high and no one will book, then price it too low and you won’t make any money.
The best place to start is by doing some competitor research, see how other similar properties in the area match up.
Don’t forget to factor in all the charges you will need to cover. If you are going to be using third-party sites, you may even need to charge varying prices on different sites to cover the variable charges these sites offer.
We monitor all of our prices daily to ensure your house is priced correctly, our flexible strategy focuses on dozens of different factors to ensure your property is priced correctly at all times.
Owners who chose to use some of our flexible pricing strategies can earn up to 19% more than those that go with fixed pricing throughout the year.
Photography is key! Guests will start to build up an impression of your property as soon as they see the first photo. You may want to consider hiring a professional photographer to really show off your property. We have found having an in house photographer really makes a difference in terms of bringing a house to life.
After your photographs are done, its time to write about your property. Everyone looking stay at your property is not just looking for somewhere to stay, they are looking for a holiday. Make sure you write about all the great things there are to see and do nearby, note down any local pubs, shops and restaurants.
In today’s society having a social media presence as a business is a must. People tend to spend on average over two hours a day on social media browsing and interacting. With apps such as Messenger and Whatsapp so popular, people now expect instant responses.
So be prepared to check your accounts all day, every day.
For example, to be classed as a responsive page by Facebook you need to reply to 90% off messages within a 15-minute time frame, that’s not a lot of time.
Find out more about how we can work together and maximise your holiday let income. We are a local brand with a national reach and have over 36 years' experience in self-catering holidays in the UK.
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Find out how we can work together. With over 25 years’ experience, our local expertise will give you peace of mind and bring you the bookings you deserve.
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Interests/hobbies: Spending time with my two little boys, I am a HUGE sports fan. Love food and craft beer.
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