The success of a holiday let depends on lots of things – location, facilities, and guest experience all play their part. But one of the most important (and often overlooked) factors is how you advertise your holiday let.
After all, if potential guests can’t find your property online, it simply won’t get booked.
To help your property reach its full potential, you need a clear holiday let marketing strategy that puts your cottage in front of the right people, at the right time – and in the right places.
At Menai Holidays, we help owners advertise their holiday homes across multiple platforms and channels to maximise visibility and bookings.
Below, we share our top tips on how to advertise your holiday cottage in North Wales and stand out in a competitive market…
1. Where to Advertise Your Holiday Cottage?
One of the first questions owners ask is where they should advertise their holiday home.
There are hundreds of marketing options available – but not all of them deliver results.
Your own website
Creating your own holiday let website can be time-consuming and costly. You’ll need to consider:
- website design and hosting
- a secure booking system
- payment processing
- ongoing updates and maintenance
Most importantly, new independent websites often struggle to appear on Google for competitive search terms like holiday cottages in North Wales or coastal cottages in Anglesey.
In reality, it’s extremely difficult for a single property website to compete with large, established holiday letting platforms.
Online booking platforms
Many owners choose to advertise their holiday cottage on third-party platforms such as:
While these websites offer good visibility, they also come with varying commission rates, guest fees and admin responsibilities. Managing multiple listings, calendars and enquiries can quickly become a full-time job.
Using a holiday letting agency
A holiday letting agency can advertise your holiday home across dozens – sometimes hundreds – of trusted marketing channels, while also handling bookings, guest enquiries and payments for you.
Instead of juggling multiple platforms, you benefit from:
- wider online exposure
- professional marketing
- centralised booking management
- one clear commission structure
Our guide looks at DIY vs using a holiday letting agency, and delves into the benefits of using an agency to handle marketing.
💡 Top tip: The more places your holiday let appears online, the more chances you have of being found by guests searching for accommodation in North Wales.
2. Knowing Your Audience
Understanding who your ideal guest is will massively improve how you advertise your holiday let.
Start by thinking about:
- where your property is located
- what makes it special
- which type of guest is most likely to book
For example:
Family-friendly holiday lets near the coast benefit from:
- highchairs and stairgates
- bunk beds and child-friendly bedrooms
- enclosed gardens
- beach equipment or storage
Rural or countryside cottages are ideal for:
- walkers and cyclists
- dog owners
- couples looking for peace and scenery
Adding thoughtful features such as walking maps, bike storage or dog-friendly facilities helps you market your property more effectively and attract the right guests.
New to holiday letting? Our beginners guide to holiday letting is a helpful tool to get started with confidence.
3. Pricing
Pricing is one of the biggest factors in successful holiday let advertising.
Price your property too high and you may struggle to attract bookings.
Price it too low and you could be missing out on valuable income.
When setting your rates, consider:
- similar properties in your area
- seasonality and school holidays
- local events and demand
- property size, location and facilities
If you advertise on multiple websites, you’ll also need to factor in:
- different commission levels
- varying guest fees
- platform-specific charges
Looking for more information on pricing and costs? Head to our blog on the cost of running a holiday let.
💡 Top tip: Flexible pricing strategies usually outperform fixed prices. Monitoring demand and adjusting your rates regularly helps you stay competitive and maximise income throughout the year.
4. Photography and Property Descriptions
If you want to know how to advertise your holiday let successfully, this is one of the most important steps.
Great photography sells holidays – not just accommodation.
Your images create the first impression and often decide whether a guest clicks on your listing or scrolls past it.
Professional photography helps to:
- showcase space and layout clearly
- highlight views and outdoor areas
- create a welcoming and aspirational feel
Once your photos are ready, your property description should focus on more than just room layouts.
Guests are booking an experience – not just a place to sleep.
Make sure your description includes:
- what makes your cottage unique
- nearby beaches, walks and attractions
- local pubs, cafés and shops
- practical details guests care about (parking, dog-friendly, Wi-Fi, outdoor space)
At Menai Holiday Cottages, our expert team can help do all of this for you!
5. Social Media
Social media is now a powerful tool for holiday let marketing – especially when used consistently.
Platforms such as Facebook and Instagram allow you to:
- showcase your property visually
- share last-minute availability
- promote seasonal offers
- communicate directly with potential guests
However, running social media accounts for a holiday let also requires time and fast responses.
Many platforms now prioritise pages that reply quickly to messages – which can be difficult if you’re working full time or managing bookings yourself.
Head to our in-depth guide on advertising your holiday let on social media for more top tips.
💡 Top tip: If you use social media to advertise your holiday home, try to schedule posts in advance and keep notifications switched on so you don’t miss enquiries.
Ready to advertise your holiday let more effectively?
Advertising your holiday cottage properly can make a huge difference to both bookings and income.
From choosing the right platforms and pricing strategy to professional photography, descriptions and digital marketing, a strong holiday let advertising plan helps your property stand out in North Wales’ busy holiday market.
👉 Want to find out how we can help advertise your holiday let and reach more guests? Complete the form below and our team will be in touch.
