by Luke Edwards
Your guests have arrived, delighted at the tidy presentation of your cottage from the outside. There are ‘oohs’ & ‘aaahs’ of delight as they walk through the front door and decide who is sleeping where & discovering what is in each kitchen cupboard… They then want to settle down to watch the TV, go online or figure out how to use the dishwasher. They turn to the welcome pack as their first point of call – the instruction manual for the new high-tech TV is missing, they can’t find the wifi code and two pages (the ones they need) are missing from the dishwasher manual. Hmmmm…..the warm glow is starting to fade.
Aside from instruction manuals and wifi codes, a welcome pack can offer guests so much more, and helps ensure that any and every question they might have during their stay is answered at the flick of a page.
It is also a great way to add some personality – your view on the best restaurant in walking distance, the sandiest beach, and the nearest shop. This is an opportunity to sell your cottage, sell the area, build a relationship…..and increase the chances of your guests returning for another stay!
Just look at the welcome pack through your guests eyes – what would you like to know if you were a guest, or what personal, local bits of knowledge would you like your visitors to know?
So, what to include in your Welcome Pack to keep your guests happy?
First and foremost, include all the essentials from Wifi codes to instruction manuals. Plastic pockets or an archive box can accommodate all the instruction manuals – from the TV & DVD, dishwasher and washing machine through to the boiler and heating. You may think that most of these are self- explanatory, however, some guests may not be used to your appliances and may struggle without instructions.
You can even add a link to certain You Tube videos. This is a really simple and easy way to show guests how to use certain appliances.
So, your guests have had time to unpack, familiarise themselves with the house and are ready to get out & explore. Hmmm…but where’s the nearest shop, or which is the best way to walk to the village?
Here at Menai Holiday Cottages, we don’t just sell holiday cottages, we sell holidays – we promote North Wales as a destination. That’s what your welcome pack needs to do – ‘here are all the bits that make this cottage/village/area great’. From the local bakery and coffee shop to this great little walk and you must visit….
Remember, unless they are regular visitors to the area, your guests won’t be familiar with the area or what there is to do! With the growing popularity of short breaks, in particular, guests need to have as much information presented to them as possible so that they can make the most out of their short amount of time here.
Does the information you have in your welcome pack appeal to your visitor’s interests? If you accept pets – include details of pet-friendly pubs & restaurants nearby. If your cottage appeals to young families, what are the closest family-friendly attractions?
The more you understand your visitors and what they want, the better you can tailor the information you provide. By doing so, you are adding value to their experience of your holiday cottage and of North Wales.
Too much to do in a single visit? Or a stay that was so enjoyable that they have to return? Either way, your welcome pack should give them the information to leave them wanting more, and visit again and again…
Your welcome pack can also give guests all the information they need to ensure your cottage runs smoothly throughout the year. From what to do with household waste log burner remains, recycling and collection days – if you provide the information, guests will know what is expected of them with regards to housekeeping.
Hopefully, it won’t be needed, but details of your local doctor, dentist, A&E department, and optician are always good to have too.
More and more information is delivered online and via video. You may want to signpost your guests to a video you have made – it doesn’t need to be a Steven Spielberg production. It might just be a short video that you upload to YouTube so guests can have a quick walk around the house with you pointing out all the essential bits of info, that they can watch in a couple of minutes without having to read through pages of text? You never know….you might go viral!
As always, we are the end of the phone – any questions – please just ask!
Find out more about how we can work together and maximise your holiday let income. We are a local brand with a national reach and have over 36 years' experience in self-catering holidays in the UK.
Find Out More - Click Here
Find out how we can work together. With over 25 years’ experience, our local expertise will give you peace of mind and bring you the bookings you deserve.
Comments are closed.
Interests/hobbies: Spending time with my two little boys, I am a HUGE sports fan. Love food and craft beer.
Favourite North Wal...
Sign up to receive exclusive offers, competitions and the latest news to your inbox, and you'll be entered into our monthly prize-draw 3 times!
Have you always dreamed of owning a holiday let in North Wales? A holiday let mortgage can be one...
If you are thinking of buying a property with the intention of holiday letting then there a number of...
With the ‘staycation’ market booming, we’re seeing increasing demand for people wanting to buy property in the North Wales...
Are you on the phone to our call centre?