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Owning a holiday let can be incredibly rewarding – but let’s be honest, managing one is no small job. From marketing and guest bookings to maintenance and day-to-day queries, it can quickly feel like a full-time commitment.

That’s where a good holiday letting agency can make all the difference. The right agency will save you time, reduce stress, and help you maximise your holiday let’s potential – all while keeping your guests happy.

But with so many holiday let agencies to choose from, how do you know which one is right for you?

To help make the decision easier, we’ve outlined the top five things to consider when choosing a holiday let agency – whether you’re new to letting or thinking about switching providers. These tips will help you find the right support to suit you, your property, and your long-term goals.

Keep reading for our 5 Things to Consider When Choosing a Holiday Let Agency…


1. How Well Do They Know Your Area?

Local expertise really does matter

When it comes to choosing a holiday let agency, local knowledge can make all the difference. A team that truly understands the area, the market, and what guests are looking for can give your property a real edge.

A holiday letting agency that knows North Wales

At Menai Holidays, we’ve been working with owners across North Wales for over 40 years. That local experience means we know what works – from how to market your holiday let effectively, to connecting you with reliable, trusted suppliers and housekeepers.

With over 900 properties under our care, we’re proud to be a local holiday letting agency that owners trust to keep things running smoothly.

Why local knowledge should come before agency fees

Before comparing holiday let agency fees, we always recommend looking at an agency’s local know-how. For many owners, this is the deciding factor – especially when it comes to getting the best returns and support.

First-hand advice from a local team

Our team is based across North Wales and knows the region inside out. Whether you need help with guest queries, a last-minute changeover, or even a Welsh speaker to help over the phone, we’re here when you need us – with real people and real answers.

Keeping your holiday let ahead of the curve

The best agencies don’t just manage properties – they help you grow. Our Holiday Let Market Insights Report for North Wales 2024 gave North Wales owners valuable data on trends, pricing, and guest behaviour – helping them make smart, informed decisions.

Choosing a holiday letting agency without that local insight can leave you guessing. With Menai Holidays, you get a partner who knows the landscape – and is here to help you make the most of your holiday home.


2. Can They Meet Your Expectations?

Choosing the right holiday letting agency is all about finding a partner that understands your goals – whether that’s making the most of your rental income, enjoying a few stays yourself, or both.

Flexibility for personal use

Want to stay in your own holiday home now and then? You should be able to – without jumping through hoops. A good agency will offer flexible property management, giving you the freedom to enjoy your place when it suits you, while still making sure it earns when you’re not there.

Honest, realistic income projections

If you’re relying on your holiday home for income, it’s important to know what’s achievable. Steer clear of agencies making big promises without any solid data behind them. A reliable holiday let agency will give you honest, data-backed projections – and keep an eye on the market to make sure your pricing stays competitive year-round.

Clear, market-led pricing

At Menai Holidays, our pricing isn’t guesswork. We use a smart, dynamic system to set the right rate for every week of the year. Our in-house team reviews local trends and demand regularly to help maximise bookings and income from your holiday let.

National strength, local care

Because we’re part of Sykes Holiday Cottages – the UK’s leading holiday letting agency – your property benefits from huge exposure and booking potential. But with Menai Holidays, you also get the personal, local service we’re known for.

With us, it’s the best of both worlds: trusted national support, and a local team that’s with you every step of the way.

Menai Holiday Cottages Photographer


3. What Services Does the Holiday Letting Agency Offer?

This one’s all about how hands-on you want to be. Do you want to manage the day-to-day yourself, or would you prefer a fully managed holiday let service where everything’s taken care of?

Running a successful holiday let takes more than just listing it online. There are lots of moving parts – and they all matter when it comes to guest satisfaction and great reviews.

Here are just a few of the key areas a great holiday letting agency should cover:

  • Guest communication – From booking enquiries to late-night questions, your agency should handle it all with speed and professionalism.

  • Changeovers – Smooth, spotless changeovers keep guests happy and reviews glowing.

  • Maintenance & repairs – Quick fixes and reliable upkeep protect your property and your reputation.

  • Marketing & exposure – Your agency should list your holiday let on major platforms like Airbnb and Booking.com with smart pricing to maximise bookings.

  • Guest feedback & reviews – A good agency won’t just collect feedback – they’ll respond to it, learn from it, and use it to keep improving your let’s performance.

Choosing the right level of service

At Menai Holidays, we offer different levels of support depending on what you need. Some owners like to stay involved – others want us to handle everything. Either way, you’re never completely on your own.

  • Fully managed service – We take care of everything, from bookings and pricing to cleaning and guest messages, so you can focus on the rewards without the stress.

  • Flexible options – Prefer to stay more involved? We also offer agency-managed options where you handle certain elements yourself. Whatever works best for you, you’ll have a dedicated account manager by your side.

With the right support, managing a holiday home can feel effortless – and more enjoyable.

Head to our blog Fully Managed Holiday Letting For Your North Wales Holiday Let for more info on the service we provide.

Cleaning stuff


4. What On-Going Support Can You Receive?

We can offer any type of support no matter what stage you are on your letting journey. Here are some of the ways we can offer our support help, with links to our Owner Blogs.

Our dedicated account managers provide one-on-one support, ensuring you feel confident and informed throughout your letting journey.

Inside a cottage


5. How Will They Advertise Your Property?

One of the biggest benefits of using a holiday letting agency is the marketing power behind your property. To maximise your holiday let’s bookings and income, you need more than just a listing – you need the right people to see it.

Reaching the right guests, everywhere

With Menai Holidays, your property benefits from the perfect balance of local insight and national reach. As part of the Sykes Holiday Cottages family, we tap into millions of pounds of marketing investment every year – designed to put your property in front of guests who are ready to book.

We advertise across 300+ platforms, including big names like Booking.com and Airbnb. Your holiday cottage also features in TV ads, national magazines, social media campaigns, and even on the radio – all designed to get your let noticed and booked.

Whether your guests are planning ahead or booking last-minute, our holiday let marketing strategy helps keep your calendar full.

Tal Gwynedd living room


Are You Considering Buying a Holiday Let in North Wales?

North Wales is a fantastic location for holiday letting, consistently ranked as one of the UK’s top tourist destinations. Here’s why:

  • Stunning scenery: From Snowdonia’s peaks to Anglesey’s beaches, the region offers natural beauty that attracts visitors year-round.
  • Rich culture: North Wales is steeped in history, with castles, heritage sites, and local festivals that draw diverse crowds.
  • Outdoor activities: The area is a haven for adventure seekers, with hiking, water sports, and zip-lining among the popular attractions.
  • Strong demand: North Wales has been the UK’s top tourist destination for two consecutive years, making it a lucrative choice for holiday let owners.

For more insights, check out our guide to the list of The best places to buy a Holiday Let in North Wales.

Abersoch beach huts


Ready to Choose Your Holiday Let Agent?

Choosing the right holiday letting agency is a big decision – and it can make all the difference when it comes to how smoothly your property runs and how much income it brings in.

Whether you’re looking for flexibility, local knowledge, or a fully managed holiday let service, Menai Holidays is here to help.

With over 40 years of experience in North Wales holiday letting, we combine personal service with the strength of Sykes Holiday Cottages – the UK’s leading agency. That means more visibility for your property, more bookings, and less stress for you.

Let us take care of the details, so you can enjoy the best bits of owning a holiday let.

Get in touch today to find out how we can help you make the most of your holiday home.

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